Sending Millions of Calendar Invites

Q- What would it cost to send 1 million Calendar Invites a month?

A - As much as sending an email + some % for infrastructure?

How would any one approach this?

Phase 1. Testing of your RSVP Domain.

We develop all of this on a roll out using the Simple Invite Service on AWS we built.

Step 1. Develop the Calendar Invite test Plan.

That includes all message testing, email lists, and technical strategies for domain sending for adherence of brand protection to include SPF, DKIM and DMARC security for IP domains.

Step 2. Run the email list through an data scrubber to pre determine aging and validation of email names and domains and gather remaining.

Step 3. Acceptance A/B testing of the target calendar invite message and RSVP goals for the invite to the final list and calendar invite message.

Step 4. Deploy the appropriate chunking size of the lists to insure quality and delivery of the sending of the calendar invite.

Step 5. Deploy any updates the the calendar invite and collect all RSVP receipts.

Step 6. Deploy access to the campaign logs for detailed reporting on a per event basis for RSVP’s to all email address.

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Phase 2.

Once your email domain is warmed up and you have selected and email list for your calendar invite campaign you will proceed to the next step.

This phase includes working out a segment of customers that either one you are nurturing or sampling that are ok with sending a calendar invite.

Appropriate notice is helpful for acceptance.