Sending Calendar Invites is 3X Cheaper than Sending Emails for Events
We review the costs and use case for sending 52 Million Calendar Invites
Why are calendar invites three times less expensive than Marketing and Transactional Emails?
Answer: It saves three more emails per customer dialog, thereby reducing costs and customer confusion.
If your customer has signed up for email notifications for events like Sports Events, Music Events, Quarterly reports, Coupon Offers, ETC.
Then send a calendar invite first.
Why would you send three more emails to ask your customer if they put the event on their calendar?
Include all of that in the Calendar Invite Message. Then track the RSVP response and use the Update and Cancel Commands for the Calendar Invite.
100s of Calendar Invite Use Cases
Enter the AWS Calendar Invite Server Use Cases
We send calendar invites and update calendar invites using our API for websites, applications, and AI Agents.
We collect calendar receipt data from customers and provide analytics for each event organizer and all organizers of the domain.
AI Agent Sending Calendar Invite Examples
The customer provides the AI agent with the time, date, and email address, and the Agent sends a calendar invitation without requiring Microsoft or Google's Services.
The AI agent provides the customer with available slots for the day and sends a calendar invitation for the next available slot.
The AI Agent calls the customer for a reminder, and the customer needs to cancel, reschedule, and resend a new calendar invite for the new date.
Direct Calendar Invite Sending Examples
Sending a calendar invite to 50,000 customers for a yearly customer event.
Sending a calendar invite to 100,000 customers for a product launch.
Sending a calendar invite to 1 million stockholders for a quarterly earnings call.
Upcoming Events for Embedded Calendar Invite Sending Example
The customer types their email address into the email box and clicks a button to receive a calendar invite from a Web Page.
4 Distinct Calendar Invite Sending Categories
AI Agent Calendar Invite, Marketing Calendar Invite, Transactional Calendar Invite, Embedded Calendar Invite
Below, you will find other Calendar Invite Sending use cases.
Snapshot of the top 25 email companies
What OEMS would buy the AWS Calendar Invite Server?
According to the above report, AWS is currently the second-largest sender of 1 trillion emails per year. Our Targets are Email, Landing Page, AI Website builders, or AI Agent companies that want to add calendar invites to their products.
There are thousands of companies already using AWS SES for Marketing, Transactional, and AI Agent Use cases.
Build vs. Buy Debate
Building a calendar invite solution from scratch is an expensive endeavor.
We are the only software vendor to have built a native AWS solution for OEMs, supporting AI Agent, Web Embed, and direct calendar invite-sending use cases using the AWS SES stack.
Below, you will find the cost analysis for an OEM or large customer sending 52 million calendar invites per year.
AWS resources used for sending 52 million calendar invites?
TLDR - Sending Calendar Invites on an already developed AWS SES stack is approximately 10% more in infrastructure costs to your current AWS bill.
Example:
In this case, if you were sending 1 million emails a week or 52 million a Year and had about $ 160,000 allocated a year for the AWS SES stack, you would then add about $16,000 more a year for sending AWS calendar invites.
Or, in other words, no more than 10% more to send calendar invites on any AWS SES install. That is for additional Lambdas, Storage, Compute, and Messaging for sending calendar invites using the AWS Calendar Invite Server.
**Excludes the cost that the OEM would charge for the AWS Calendar Invite Server licenses.
What would it cost to build out a Calendar Invite Server on AWS today?
How many hours did we spend building out the AWS Calendar Invite Server product, creating content, and acquiring 3,000 test customers?
We spent approximately 12,000 Hours on how to put together the API Workflows, Front-End, Back-End, APIs, and Dev and Prod Pipelines.
It would not take you this much time using Chat GPT and coding tools.
Our novel discovery for data Ingestion is that any Organizer of a Google or Microsoft Calendar client can send event data to the AWS Calendar Invite Server using a copy command to an AWS SES email box. We disassemble and store the calendar invite data for that event and remap a UID in the database for retrieval.
The API is then used to send calendar invites by calling the UID within the website iframe, where the customer inserts the email address, or by using a direct email list loaded into a web interface specifically designed for visualizing and sending calendar invite events.
In either the web or direct list-sending method, the API reconstructs the data for calendar invites in a single workflow process and sends it.
Thanks for stopping by and checking us out!
More here on YouTube:
https://www.youtube.com/@calendarinvite/videos
RECAP in PDF here:
