AWS Calendar Invite Server is designed for Millions of AWS Domains

The AWS Calendar Invite Server sends Calendar Invite campaigns using existing AWS Infrastructure for Marketing and Transactional use cases. 

The hypothesis is that if the Calendar Invite Campaign workflow, List Management, and AWS platform are as good as the current generation of Digital Marketing software, then Calendar Invite Campaigns could be used with Email and SMS Marketing and Transactional use cases. 

Calendar Invite Campaign -Steps 1,2,3

Step 1: The Calendar Client injects data into the AWS Calendar Invite Server by configuring an AWS Simple Email Service email box for your customers to send the calendar invite data to be processed. In this demo, the email box is create@calendarsnack.com.

Step 2: All the Organizer's data is organized by the Email Address used in the Calendar Client when injected into the AWS Calendar Invite Server.

The organizer can be auto-provisioned using a completely headless workflow or forced through a wall when configuring. That wall could be a paywall with provisioning or just provisioning with a free signup.

Step 3—All the data is ingested and displayed using the AWS Calendar Invite Server 9 APIs for Dashboards and Workflows.

Calendar Invite Campaign- Step 4

In step 4, the picker selects the Calendar Invites for the specific campaign event, which are are sent to a permitted list using an Email List like AWS Pinpoint. This is working with up to 10K in a batch. Using the upload method of using a .CSV List.

Calendar Invite Campaign -Steps 5 and 6

In Step 5 & 6 the Calendar Invites are sent by the Calendar Invite Server Lambdas and the data is displayed with the reporting API’s.

AWS Calendar Invite Server Reporting

Data collection is for organizers and domain owners in S3 and Dynamo DB for retrieval by the reporting APIs.

This is an unexplored area of using the calendar invite campaign data.

AWS Calendar Invite Server Road Map

The next feature in our 2025 roadmap is API email List integration using the AWS Calendar Invite Server with the AWS PinPoint List Manager API. 

This involves building out a Lambda that would communicate with Pinpoint's API Email Lists, insert those email addresses into the AWS Calendar Invite Server API built with the correct Calendar Invite Campaign UIDs, and use a fanout pattern to send the Calendar Invites using the AWS Simple Email Service RAW API with our Lambda that builds Calendar Invites on the fly, sends them, and tracks the RSVPs.

AWS Calendar Invite Server Sites

Our Software Sites

www.31events.com

www.calendarsnack.com

Socials

https://www.youtube.com/@calendarinvite

https://medium.com/calendarsnack-com

https://x.com/31events

NBA Demo - https://tinyurl.com/mpnmywpe

GITHUB

https://github.com/calendarinvite/

Aws Calendar Invite Server Direct Sending Campaigns

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Who are the Calendar Invite Organizers?

Calendar Invite Organizers are people, crawlers, and agents. Due to the expansion of AI use cases for the AWS Calendar Invite Server, crawlers and agents will be reviewed in other posts.

The High-Level Design

This is the design for Email Teams using the AWS Calendar Invite Server.

The data is collected and displayed per the Organizer Accounts and summarized for the Domain owner.

The AWS Calendar Invite Server APIs are designed for Enterprises to Create, Send, and Update Calendar Invite data by using their calendar clients as CRUD to manage the data in the AWS Calendar Invite Server.

Once the data is staged in the AWS Calendar Invite Server, the APIs hooked to the front-end supplied allow various ways to send the Calendar Invites, including RSVP buttons, embedded calendar invites for Landing pages, and the direct method we are reviewing here.

All data is collected by requesting Calendar Receipts of anyone who has received a Caln from the AWS Calendar Invite Server.

Any Calendar Invite sent by the AWS Calendar Invite Server can be updated using the Calendar Client registered for that event by the Organizer. The new information is sent to all the APIs for GUIS and Calendar Clients downstream.

The organizer can inject data into the AWS Calendar Invite Server with their calendar client and run the Campaign using the API-driven Dashboard.

Why Send a Calendar Invite for Email Marketing

This use case review is for People running campaigns.

Today, Email Organizers send billions of emails daily across the Internet for marketing and transactional-based events on AWS Simple Email Service.

Calendar Invite Organizers could use calendar invite data and send it to email lists with permission using the AWS Calendar Invite Server for Marketing and Transactional Use Cases.

The How to Unlock AWS Pinpoint

Could you use your current AWS PinPoint Database to send calendar invites on your AWS SES account?

Answer. We are working on it, and it will be delivered in 2025.

The Calendar Invite Workflow

We have already built the workflows and APIS to send millions per account owner.

Ingest into the AWS Calendar Invite Server for Sending, Tracking, and Updating is working.

See our YT Videos here. https://www.youtube.com/@calendarinvite

The Calendar Invite Server Tech Stack

The Calendar Invite Server has 9 APIS and 14 Lambdas that run on the AWS Serverless Stack.

See our GitHub Wiki here for details.

Proposed Integration with AWS Pinpoint

FEBE - Front End - Back End of Bulk Calendar Invite Sending

When a Calendar Invite is selected, the EVENT UID and an email list are injected into the browser, and the session timer starts and ends based on the email file size.

This method works well; we have stress-tested it with thousands of events for sending calendar invites. It also works well in small batches of 1,000 for quick and dirty approved list sending.

The AWS Calendar Invite Server is the starter kit with APIs and workflows, including a Front End for data collection, visualizations, and sending mechanisms.

It is packaged as you download it; you own it, you run it.

AWS Pinpoint API Channel Integration

The proposed build will use the AWS Calendar Invite Server API #3.

Instead of using the .TXT file for email insert using the browser GUI, it will pull the data from the AWS Pinpoint Custom Channel to insert the email address from the PinPoint customer segment list into the AWS Calendar Invite server and send it to the Calendar Invite UID listed in the picker or API.

We believe this will Unlock Marketing and Transactional Sending for AWS account holders.

AWS Calendar Invite Server data from AWS Pinpoint Sending

The data collection for the customer campaigns has been carved up into individual APIS and expressed in the Front End panels seen in the Calendarsnack Application we built for the Calendar Invite Server.

AWS QuickSight could also be used since all the data sits in secured S3 buckets.

The Data Drilling Overview

From the Calendar Invite Server Reporting Dashboards, we follow a logical pathway of >Master Domain owner All Organizer Events > All Organizers Events > Organizer Event Data > Organizers Event Details for Campaign

The organizer and domain owners of each AWS account see individual and all data from the Calendar Invite Marketing and Transactional campaigns.

The organizer's view of data is detailed in the calendar clients' event information, event summary, and event message payload data.

Data from various transactional and marketing emails is collected and can be viewed with multiple accounts owned by the Organizer email Address.

Domain data of all AWS Calendar Invite Server users are displayed in the Dashboard with statistics.

Drill Level into the Events by Organizer

Drill Level of Data of Organier per Event

Drill Level of the Event Data of the Calendar Invite performance

The final is a detailed report that can be sent to the organizer's email address or displayed in the UI via a switch.

That's a wrap-up for this post! Thanks for stopping by and checking out this post in March 2025.

https://github.com/calendarinvite/calendarinviteserver/wiki/AWS-Calendar-Invite-Server-%E2%80%90HLD

Aws Calendar Invite Server With Aws Pinpoint

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